Record House had Macalline strategic partner news conference - blue ink ...

 Topic: House had Macalline strategic partner news conference

Location: Beijing Century Golden Resources host afternoon everyone
good! First, I introduce myself I'm actually the president of Wang Linpeng house, actually home, and on behalf of all of us for coming Macalline warm welcome! we all know is our circulation in recent years, home business a very important part of the home Macalline and actually are two very important business brand, it should be said that we both share a common location and the established philosophy, we also have a common business mission is that we want to own engage in better business. We all want China's domestic brands to the whole of China, to the world that we want to provide better service for consumers. We want to contribute to the cause of China's home, and we also face the common problem that we encountered some difficulties in the external current.
so common to how to accomplish our mission, how to deal with the problems we face together, so today we are here to hold a simple press release will, following me about at the press conference today, leaders and guests: Macalline Jianxin, chairman and CEO, Mr. Car; Macalline car built Fong, Vice Chairman; House was chairman of Mr. Zhang Xuewu, House was also the manager of the North Fourth Ring stores are coming. Present at today's press conference of the Central Television, Beijing Television, and broadcast live on the focus of home network.
chairman of cars below, please Macalline Mr. Jianxin speech!
photo Macalline Jianxin, chairman of car
【】 Hello everybody build a new car! We are very pleased to have representatives of the manufacturers in Beijing and the media in attendance at today's meeting, special thanks to our Zhang, chairman of House was also Wang gave us all opportunities for cooperation, this is for us to embrace the opportunity, I think this is mutual.
Now I will introduce the background of our cooperation, first of all is the meaning of our cooperation . I said a dozen words: the first we have to create a fair environment, that is to contribution.
us the background, the first background is now home industry was a mess, in fact, in developed countries is concerned, there can be thousands of home industry, up to a dozen. So our market is still in the Spring and Autumn Warring States period, because we both in the circulation industry is the biggest, we need two of them to regulate this market.
background is both the second joint, and I think we should become an incubator of domestic industry, let them grow in here, and then to the world brand, this is the largest producer and brand a weak background.
third context is the current home market is not doing enough green above, I think we still need to work, We should also further enhance the table, as much as possible for the sake of consumers.
fourth among the background in integrated form, cut-throat competition is quite prominent. I think that engaging in vicious competition is not Chinese, we have to bring the Chinese people hands, do not engage in vicious competition, in particular, we welcome home surprise, but we are actually home, please take the initiative, and we can actually complement each other home, help each other, that have the resources we can share. and actually the home grown, and no harm to our Macalline, because China needs a few large companies, if not this is detrimental to our industry. So we have to support each other and share resources. This time we want to in Jinan build a new store in the next, we had a store. If you say I want to continue further down, how come people do not know the brand, that is, two brands in one place to do is not realistic, this time to develop the first home actually two stores, so we complement each other, hit it off, so that our family of stores do actually let down, we do not need the. In fact there are many such situations, we continue to integrate the next step, in particular, to learn Wang where the total outstanding, as well as team communication, I think this is what we need to learn.
I am here to form a state, that is, the strategic cooperation between our two should be regular communication, even if we eat today Meikailong point loss, or loss eat a little tomorrow, I think it does not matter, the key is to strengthen the nation's commercial brand. Our national brand for the sake of walking not only in China, and we both have to do to the United States , so go to other countries, such as India, the Russian market was relatively large. and not say that we should engage in vicious domestic competition, so we can suffer even if temporarily, but we have many factories in the brand, and now are in a foreign country sell low-cost foreign agent, I think our circulation if not a foreign country, our industries will flourish not only our circulation to go abroad, then our industry can flourish. For example, our Olympic Games, we took so many of the world champion, I think we have to do world champion circulation. Do not say that our agency is taken away by foreigners, in fact, many distribution channels are controlled by foreigners, he might into our goods is 1 million, he sold 5 million may be. So we are going home together actually grow, grow, and we have to go international to the future, be able to bring together our international brand in China to go. So I think this is our real purpose, so we expanded the.
because the world market is very large, piece of home building materials market is very large. In fact, only the United States may not add up our two countries Depot 2% or 3%, then we are also very small, so we do not engage in vicious competition. Some people say that Chinese people are when a person is a human, a dragon, when two people, three people to fight, but we do not need this, we have for the country sake, the sake of the nation, especially for our nation's commercial and industrial brand brand sake, we can not cut-throat competition, or how, I think we are going home actually closely aligned. < br> So now is the era of knowledge economy, and the feudal era is already several times, so that we will be able to do both, then whoever Chi Diankui today does not matter, as long as we look long-term, our cooperation definitely contribute, of course, our cooperation must be for the distributors, manufacturers, factories interests, but also for our customers this, and also for the sake of our own brand, our two interests. I think still need between three sake of balance, so we lose the future or whether there is a misunderstanding that we will adhere to the good cooperation.
I think the cause of our home in China, we need this generation to solve. can not wait until the first second generation, today I look at the plane came to pick up Wang to meet the total, and I always share the road and Wang, I say we stay for another three decades, about two decades that China's domestic industry does not flourish, then the future difficult to thrive, it is impossible for us what our next generation of China, the things do. So whether it is the factory manager, dealer manager, or that home Macalline and actually, to be completed in this generation, China will become our home brand of home industries, including commercial brands, have become a world brand, definitely not to say that at home, they said there was , then we might as well add up to 1% of people, so I think our generation to solve this problem, let us home from China into the world's largest producer of brand power, brand power. Thank you!
【 ],[speech, I very much support the first chairman of the board say the words car, this is some of his heartfelt words, but also some of his insights to do business for many years. Today, we sit down together and Macalline sign a strategic alliance agreement , all of our starting point is to solve the vicious competition, give the market a level playing field. you journalists out for journalism, a news point, this is our main news point and starting point, we can see in the business process, To go to the market to take a lot of strategic marketing initiatives, competition means, some of what to buy 1000 get 2000, many department stores are out of the wrong market.
we can count accounts, 1000 is really the time to send in 2000, this No cost. Now furniture, building materials, furniture, profit is 30% to 40%, building materials is 20% to 30% of the profits, if he blindly price, it will most likely sacrifice quality, the quality of the final sacrifice The result is a disadvantage of consumers, this will transfer to the consumers on the go, he can not lose money doing business, this is the bottom line of doing business.
Well, today there are always cars minded entrepreneurs, active regulate the industry, we very much in favor, but also out of the house actually mind, this car can see out the high station to see very far, this is indeed the industry leader in our home. we will follow the general said, some have cars , we will carefully House had to do according to this meaning, but also a fair market.
Jinan store just talked about things, always said the same car as the car was there to open a new store just have a franchise to expire, take the initiative to find a home that actually make us do that. so to avoid too close to suffer, in fact, suffer a couple of hundred meters so that the two stores is not good. If we work on the two companies would also very good, this is also very good with our two places.
strategic cooperation agreement, but not our home for the other, their peers to be friendly to each other, but the competition is inevitable, then this competition is a norm , there is a constraint, can not exceed a certain moral bottom line, not to the detriment of the interests of the consumers.
today I see many big bosses are in here, this year's business may not do, I hope you at this the process of finding the car more than the total discussion, look for our discussion, we will find you to discuss, we have to tide over the difficulties. We service and funding should be strengthened, and you have to face difficulties and overcome difficulties. In fact, in difficult times adjustment and development is our time, because this time there are some small companies and brands will be lost down, just this is a very good period of strategic opportunity, I hope you work in the future to achieve better results. Thank you! Moderator】 【
following the third element of our meeting: a car owner and you were actually Chang, chairman of the House and the signing of strategic cooperation Meikailong!
photo shows the U.S. House was Red Star Chiron strategic cooperation signing ceremony
photo House had strategic cooperation signing ceremony
Macalline host】 【Here is the press conference time, are there any questions of the reporters and Zhang, Chairman of the vehicle can be Chairman of the question.
photo House was the boss of the press conference Macalline
Reporter】 I have two questions to ask Car General: The first question today signed a strategic partnership between our two relationship, this is very good news, then for how consumers like a good news for it? Another problem is that you make in the speech, which talked a lot about the industry to the world, then in this regard Macalline Are there any kind of plan? Thank you.
】 【build a new car market to consumers the benefits of the specification is still very much, for example, we engage in vicious competition, we will have the energy to do innovation, first on business innovation, including the room to do a good job we have to promote the image, you can package our own brand, including the upgrading of a consumer enthusiasm for life.
and one is green, we need to environmental protection to develop a standard, our standards to exceed the national standard, this is very significant. Otherwise if you spot checks every time the task is very heavy. that our two co-ordinate specifications, many factories will gradually bring pressure, I think this is a lot of consumers in terms of benefits, especially to our innovative commercial space, will lead us there are personalized home taste of home, will guide the product design and innovation in our industry.
two of the most important is that we can work together to brand our facility, allowing him to open the country more good in the store, not a big market that is very old, there are many brands out there. This will confuse the consumer identification systems, consumers do not know which is good, which is bad, so that the significance of this market is still very large, so we actually grow the home, Macalline development and expansion of the consumer itself or very favorable.
and one is to the world, at present China is developing country, China's opportunity or more than the world. So in 5 years or so, we're not going to open up to international Our shopping malls, five years later we will consider taking into account the international open our stores, because this process has a lot of market growth force. So say just the current sales, the most important is the growth has brought us great development space, so we intend to 5 years later we have to accelerate the pace of research to go abroad, now we are still in the country, our Chinese-made brand to temper better, to let them grow, because China's market is in the world in terms of still very large, thank you!
Reporter】 very happy to see the two stand together, it also means that China's hopes of home building materials distribution industry. So the two distribution industry is very famous in the industry, then all large distribution companies which are more single model, such as Wal-Mart, Carrefour, China's domestic circulation industry to home and Macalline actually represented two companies, he is the same in the model There are different places, the home is actually a simple business proposition chain, Macalline may also join the various forms of self-built, then in the end which mode is more suitable for this industry? your manager on this issue two for an answer for us Thank you!
】 【build a new car should be said that, I think there are several models: (1) leases. This is the House had more to do some, I think this model in the world is still very good, many large enterprises a path of rapid development. (2) self. self-built shops as we are still very much Macalline, self-built store will develop more slowly in fact, because each store have to rely on to build their own , we have a building from site selection to store opening usually takes three years, so our plans will take into account the longer term, then the future will be a long-term advantages and disadvantages, this does not rule out this model, because of China's land and property also in appreciation. (3) to join. We Macalline stores or on the most important of this model in the country, although I am the person who is 60 years, but I like this man who is almost 80 years, more open thinking . We had to do in this market chain, at that time think it's impossible, because that I like to eat KFC, I can do that KFC chain chain why can not we do it? then we do five-star hotels, five-star hotels to join Then we can join home shopping, so we can not live in their own box, but also a way to join, at least we are now developing a complementary process, as is the need for us in terms of a complementary Macalline, and now the hands of many real estate developers have a lot of money, they need investment. So I think eclectic in three ways, in what way a good way to do, what projects beneficial to our business, our business to do.
【Zhang Weapons】 we actually engage in the home is not only engaged in direct sales stores and franchise stores, although there are only Tangshan is our franchise, but which we plan to be together is to engage in direct sales stores and franchise stores, in fact, engage in direct sales stores and stores of these two methods are very good, business is direct sales stores no problem, no problem stores, are good ways.
【Reporter Please tell us the total car industry, now you think that irregularities have What are the areas? including your throat competition that is now more fierce, you simply talk about. well how you two are co-operation? your cooperation are complementary, or you two to form a new monopoly? there is a problem home industry is now reflected in the difference between Chinese and foreign competition in what way?
】 【build a new car before that the gap between the world and our Chinese bar, a decade ago to a German OBI, B & Q was again a. that time China's white-collar workers say that we can not survive in this market, many experts believe that the pattern of foreign supermarkets to survive, develop, when I thought he was good this model, we want to do. But I forget we have an account economic strength and foreign people and a big difference. Then I said when my grandson white beard, a growing gap between us and it is far, rather than getting closer. then we will insist on doing market is in the market space, innovation and above the fuss, now foreign brands in our increasingly difficult to survive in China, but this model to enhance our nation, that is, more than white-collar workers who have accepted, because we are market-oriented operation, the management of shopping malls, chain of the pilot. supermarket model is coming to purchase goods and then sell our goods are brought there from the factory, our profit is the rent. but we are also consumers responsible, and we give consumers more innovative procurement passion, passion is more settled down, so that this model is already excellent in this mode of foreign supermarkets.
just said that barriers to our cooperation, in fact, we and the House actually be said to be the largest between the two years I remember going to Chongqing, Chongqing has a big market and chaos, they have blocked two of us. At that time I could not understand, that is why he so? but he is such, he has a variety of ways, is the underworld and white are, and white above, also controls that put you off you in this way also exists, there are a lot of cooperation between our two market barriers.
but we still have to create a standardized, fair environment, whether consumers or companies we have to create a standardized and fair environment. Thank you! Reporter we both cooperation, dealers and consumers will generate the kind of good news? I said in the statement in the above two executives feel your great foresight. but this year the situation we all see that, then this cooperation is not against the cold of winter with way to do?
】 【Zhang Xuewu In fact, many markets in order to expand market share, shop in different places, often a place to shop will be pushed, and even the time and place will be very concentrated, then time to bring a focus on old and new conflicts, this contradiction is the old do not wish to continue to share his new cup of soup, but the competition can not escape, and you do not want the new in, this is not The. Which country are not allowed, many countries prohibited the command, the Chinese also like this, is that you are not allowed to use your unique conditions, historical formation of the preferential terms, to the beginning of combat and crowd out new partners, which country now Such policies are.
this place if you get down to business out of small, distorted many things, we also do not want to see, we have also been here to do so, in fact, this situation is also based on our two family cooperation, that is the main focus on enhancing the quality and improve service up, rather than that dealing with the relationship between the main concentrate on up.
】 【build a new car I think the financial crisis to stimulate domestic demand, this is definitely a . For example, many cities we have to go now, then there will be barriers, we must invest more. For instance, we have stores in some cities, we are also very welcome to come home actually. So we have some counties City, we can share resources, and increase investment. and we are not too much of the price war, we need to show more of our effort to promote our brand, rather than vicious competition, which is above the financial turmoil in the resistance also good. There is also a plant that is between, let them concentrate their efforts on production, rather than that on us to engage in by the venue to do business, in fact, the relationship we do not lease, we have a way of business, because we operate are leased, so we both engage in vicious competition in the market have a lot of benefits . In particular, we own, we also stop people deliberately engaging in vicious competition with other industries in this context is completely different, because it is a rental-based business. department stores primarily engaged in lots, home building materials market, we can not completely rely on the lot We rely on the brand, which means that we must strengthen the dealer, factory order management, such as they do in our Macalline bad behavior of customers, he can go to the House had and then to the House had to do the bad behavior of customers, and then went to Macalline, and if so, then we can form a standardized, so that our industry is more special because we and a hundred homes compared to the case, we are one less intermediate links, we let the factory direct sales, but the B & Q is later sold over the procurement.
this specificity we rely on each other industries that can communication, support, will not engage in vicious competition. we sometimes do not support or engage in vicious competition, and give them advantage. or regulate the market was wrong, in fact, a vicious competition. means that you are using someone else , or is dealer used, this is cut-throat competition, because we are mainly managed by the lease contract, the rental system is a separate legal entity, we require the consumer to be responsible, but he is also an independent legal system , then the leasing system expired, he slipped away from the Macalline House had to go, and then engage in two years and then slipped Macalline years, so that this is a management tool.
【 ],[House and to actually have to open a shop Macalline words. whether you rent the same? (2) some time ago about a comparison of a home business by promising the pursuit of capital, has attracted Macalline 1.5 billion of capital, is said to have all recorded, and then their eyes on funding the development of the industry, but actually Macalline and cooperation between home can really go in depth may be between you two the cooperation of some of the capital, will have two bosses may actually Macalline into the capital of the house, actually home into the capital Macalline?
】 【Zhang Xuewu not yet into the capital of the plan, but this rent may be different, because the lots and services are not the same, we do not require the same price, if the car always want the same price I agree, this thing is not absolute. If a place away from the close , is a price that is not very positive. but we are two different places according to determine the price, if we consult, like all psychological balance to make it, simply on a price calculations.
【build a new car for today is a beginning, in the future there will be a variety of co-operation. about rent prices, I think we still have a strategic alliance and orderly competition, but that we avoid the vicious disorderly competition, we are a socialism with Chinese characteristics, but we still engage in a market economy, or according to sales, the market place to the situation given the circumstances, etc., can not engage in big pot and engage in big pot on the back, and we still have to be cooperation The. means that we still need healthy competition, otherwise they become our two sheep, the other wolf to another out, so that our cooperation is both progressive, not to say that the protection of , but that to avoid vicious competition and regulate the market. we are around twelve I said words to cooperation.
【Reporter we are now experiencing global financial crisis, many countries have also introduced a policy of rescue Surprisingly, after the House and Macalline cooperation in such a big situation, what moves it? total there are cars and actually mentioned the house is not Macalline Home Depot 2% to 3% So the cooperation is not to resist the foreign brands it?
】 【build a new car I feel that our cooperation is not against it, this is open to clear this matter. I think our growth is very important, On the one hand we have to grow the domestic brands, foreign brands have grown, consumer acceptance of this depends on which model. I think we will among foreign brands and orderly competition.
our cooperation in terms of stimulating domestic demand but also good, on the one hand we have avoided a lot of internal friction, internal friction, including our energy, we use a lot of energy to make our brand, good market information, the most important thing is to invest, that had we not possible place for investment because of our cooperation on the relaxed, easy to invest. So the benefits of stimulating domestic demand is still relatively large. Thank you!
】 【Zhang Xuewu established brands with strong foreign competition, but not resist .
】 【reporters are actually home and Macalline national expansion of the enterprise, today signed a strategic partnership in the future, the future shop with in the field when there is no mutual agreement on a specific what?
】 【Zhang Xuewu this is not, we just some cooperation principle, then we have not divided the chassis, the idea of division of spheres of influence is not in the sense that the place we all feel good, we all can go, or that place we all feel bad, we will not go, that is where everyone can go.
】 【build a new car we are mutual support and provide information that help each other complement each other. Thank you!
【Reporter advent of the economic crisis in 2009, when some parts of the building materials market impact is very large, some companies have reduced the production of more than 50%, then the House was Macalline and home industry as a leading brand, whether will be jointly issued the appropriate options? Another problem is the ability to predict what the development of domestic industry in 2009, how to look at the prospects for the market it home?
【】 one hand, we build a new car today has become a strategic partner, but also Houxu not to schedule too many programs, but that we in agreement to support each other, help each other and avoid vicious competition. then for the market is concerned, I think we still go by the market model, we have not yet too much for the program, we are not against, our own is to create a fair and equitable market system, not to engage in vicious competition with each other, this is our main means.
】 【Zhang Xuewu some vicious competition for both of us constrain home about, or all the other usual way, only those non-standard, part of the vicious competition, and we both restrain itself. then for second-hand housing market, I can see from the Internet, which has been sold for some time greatly improved, more than doubling new house, new house almost every day in Beijing is 160 sets of trading volume, and now second-hand housing is 300 units per day to 400 units, this is a good thing. is not enough new houses, second-hand housing to make, we pay close attention to the introduction of anxious second-hand housing-related policies, such as subsidies, interest rates and so on. Now over the New Year, the market better than before the New Year. We also do a good job very difficult, very difficult to prepare. But now The reality is that second-hand housing pull better than expected, which confirms our central policy and government policies have begun to appear, so we must seize this opportunity to fight, you the boss to step up to the district, to the the old district to the original publicity for tiding over the difficulties.
【Reporter two years because House had a strategy in the national chain of some of the difficulties encountered, if the strategic cooperation of both sides of the House had the advantage of easy to understand I would like to ask the total for the car Meikailong, this directly where the need for it?
】 【build a new car I think we both cooperation itself is an influence, but also a signal that we To regulate the market, to avoid vicious competition. at least people engaging in vicious competition, against us Macalline, he would consider the House was still behind us, he would not dare, and this is also good for us. the most important The point is that we will avoid duplication on the site, sometimes we have the information properly, we chose two points of asymmetric investment will this be error. because, after all, with two high-level, a lot of information on the symmetry, and investment in the site will have many benefits.
there is a plant that we close links with the country, but also a great advantage, because the views of some people is not positive, but his views will publish them. For example, many factories last year, to Landlords, because he died fighting the landlord, put the market messed up. but now they are not thinking correctly would be bound, or will not upset the market. Indeed, we have to allocate the money to build a brand, we have to pull the market, then some people are not doing that, for example Zongli people can be taught how to do it, but the Prime Minister is there are many groups in the study of this market We also have a lot of people into this market, bad market when we have to unite manufacturers, we must support them. But if they fear for now, the first disorder, first the market chaos, the impact will be big, so for us in terms of our combined have a lot of benefits, particularly the layout of our future development and above, as well as barriers against the local benefits are great. because the market is the need to re-innovation, promotion, people only will get more taste of home, so I think all of the phenomena is still needed, we cooperate with the House of actually or beneficial to us, not without interest. mainly to foreigners, that the Chinese do not engaging in vicious competition, it is quite united, this is also in the international community has a very good rating, because we are leasing the system, this is not the same as the supermarket. For example, Carrefour, Lotus and easy, they can not cooperate because they are in the form of procurement, but we are in the form of rental system. Thank you!
】 【Zhang Xuewu I repeat, that in some places on the House had, Macalline boycott, he was actually home that is easy to deal with very weak, or should I say that the home is actually a threat to him, this thing I still do not understand. in fact,cheap UGG boots, today we Macalline cooperation, we are not on the third or the initiative to the first few sanctions, restrictions, suppressing, actually the first day home from the establishment, this is our corporate culture, the standard of our life, our past, present and future of this principle is the same.
】 【Moderator I am grateful to the total. ... I actually said