What is a directory of marketing

 Marketing ?

Catalog marketing is the use of the directory as the dissemination of information carriers, and through direct mail channels to release members of the target market, resulting in direct response to other marketing activities. Strictly speaking, the directory is not an independent direct marketing media, direct mail marketing, it's just a unique form.

world's first directory was born in 15th century Europe, is a directory on the books. In the U.S., Ben Franklin (Ben Franklin) in 1744 published a directory of the United States, which lists hundreds of books.

catalog marketing, catalog marketing, according to type of

object can be divided into consumer directory and the directory for both organizations. Directory has a large consumer goods, and for the organization's directory of small circulation. Consumer catalog and posted on the goods according to the type of target market, directory, and other aspects of image and quality of classification. In recent years, specialty chemicals (specialtygoods) directory directory marketing in today's market in a dominant position, and more to replace the traditional general merchandise catalog, the catalog is more professional. Proprietary products through catalog sales of goods ranging from clothing to food and other product categories. Such directories can be for different lifestyle preferences, such as interest, activity, attitudes and values differences, and the resulting different preferences.

sold business to business directory of products including office supplies and equipment, computer accessories and so on. Catalog items are usually posted on a specific such as paper, electronic products. Users can use the decade, business to business directory is also becoming more and more like consumer products catalog, pay attention to color, pattern layout and the call to action on the purchase.

catalog marketing features

1. Product Information large. In the consumer-marketing object directory, many kinds of products, including clothing, jewelry,UGG boots clearance, household appliances, food, daily necessities and so on. almost all consumer goods can be sold through the catalog. directory contains a variety of goods image and quality, specifications and use instructions,cheap UGG boots, informative, which will help customers compare and choose. Today, more and more to replace the previous thematic catalog comprehensive directory. in the thematic catalog, encompassing a variety of the same class of goods specifications and items, for more specific needs of the consumer o

2. beautifully printed catalog, very enjoyable. the directory on the grade of general use of paper printing, and illustrations, the integrated use of art, photography and color techniques, which will help generate emotional appeal to customers, urging their purchase decisions.

3. directory usually saved by consumers. As large mail order catalog information, and beautifully printed,UGG boots, the customer may be out of love and to prepare for future use and preservation of the directory to save from a number ranging from months to years. This makes the effect of increased marketing directory.

directory object

and marketing compared to the traditional store shoppers, catalog shoppers have different characteristics. These differences are reflected in the demographic characteristics, lifestyle, the attitude of the shopping and other aspects. According to the study: List of shopping are usually well educated, engaged in professional or managerial work, higher income, openness to new technology, with stocks or bonds.

According to the U.S., catalog shoppers than men, the percentage was 58%. catalog shoppers, a higher proportion of married consumers, accounting for 57% of shoppers. in terms of age, 25 to 54 years age directory account for a large proportion of shoppers.

from a lifestyle point of view, catalog shoppers tend to look more and into the fashion. a large percentage of catalog shoppers use a variety of home application of new technical means, including family computers, automatic answering devices. They like to use automatic teller machines and credit cards, like for securities investment, or even like to keep pets. catalog shoppers of leisure activities on a more proactive and dynamic, they like to read, often go to a restaurant meal, to cinemas, concert, watching drama. and they are more the number of purchases. Although they have so many activities, watching TV is a big hobby is their.

contacts from the media point of view,bailey UGG boots, the directory shoppers by television, radio and reading newspapers regard the time spent each day than non-catalog shoppers long. they are more likely to listen to telemarketing recording, reading e-mail advertising.

catalog design and production

each successful catalog marketers have a successful catalog design. some successful directory. overall highlight a theme or concept. whether it is pattern making, copy writing, or color matching and cover design, all around it to carry out. In this way, customers or potential customers can form a visual impression or image. marketing experts believe that the directory design involves the following six general areas: 1. directory Size; 2. directory format; 3. goods discharge methods; 4. of goods and layout of the visual effects; 5. directory copy of the design; 6.-Order.

one directory Size Size

directory (size), the Commodity Every item number and decided to share space. merchandise display space in the directory depends on the effectiveness of advertising content and display requirements. abroad is the most common form factor 8.5 × 11 inches, the directory pages are also a few pages to hundreds of pages from the range.